Choosing CRM

How to Choose a CRM

How does a company choose the right CRM for their back-office agents and contact center employees? Since you’re working with company data, the decision will take scrutiny, planning, and evaluation. It can be hard to determine what you might need and what CRM solution could set you up for success. When thinking about what to look for in a CRM Solution, we think Capterra’s list of necessary components can be a great guide no matter what your business needs are.

  1. Easy Access to Customer Data – Making customer data easy to access involves these major components: automatic record locators, 360-degree agent view of related data, and the ability to search and filter by any and all data in the system.
  2. Streamlined Automation – When tasks are built according to business processes, then you get automation factors that are streamlined. This concept means that automation responds to successes and failures appropriately.
  3. Actionable Insights into Performance and Customer Behaviors – Your KPI dashboards should allow for actionable items to trigger through process automation. In the Ivinex platform, you can set triggers for your KPI thresholds so that data reports are more than just display; they are something that allow the platform to take action.
  4. Contact Management – This component is also known as the Customer Card or catalog of clients. Within Ivinex, contacts can be owned by accounts and sub-accounts. The data structure is flexible and easy to change.
  5. Interaction Tracking – All interactions such as: chats, phone calls, emails, and more are memorialized in the system. Therefore, you can click the interaction to view the details and outcomes.
  6. Lead Management – A strong outbound or inbound lead management platform allows for both the updating of data and display of performance as leads age and progress.
  7. Email Integration – This feature means that the platform integrates with the company’s email system, which typically connects the same way that desktop email software would.
  8. Document Management – At a basic level, this functionality means that documents can be stored and attached to other data in the system. Ivinex has an integration with Lightico that allows for digital signature and memorialization of document data.
  9. Quotes & Proposal Management – Platforms with the capability to manage and monitor quotes and proposals will allow the major ingredients: products or services in the quotes, generation of PO numbers, and automated process tracking.
  10. Pipeline Management – Outbound prospect management can cover everything from a sales initiative to a company objective such as health benefits onboarding. The most common tracking screens are: outbound agent screen, cadence builders, Kanban views, and automated performance reports.
  11. Workflow Automation – These workflows use triggers that will set them off to perform tasks automatically such as sending an email or text message template.
  12. Reporting & Analytics – Many platforms offer reporting and analytics, but in this context, we are talking about reporting on all data and analytics dashboards related to that data. For Ivinex, even user created data fields are automatically added to reporting and KPI options.
  13. Forecasting (not supported) – Data forecasting tools are typically for the financial sector, and they often include reports to forecast revenue or inventory consumption.

While this list is comprehensive and proves to be a meaningful guide, many of our clients come to us asking if they should buy an entry-level product and switch down the road, or if they should purchase an enterprise product and grow into it over time. Fortunately, with the Agent Workspace from Ivinex, both options are possible. And, even better, the UUE shines in every area listed above (with the exception of Forecasting*) with configurable options that are proven to serve in hundreds of industries, including: Outbound Sales, Support, Medical, etc.

*UUE can synchronize with your forecasting system through an API to make use of the data, display results, and trigger workflows.

So how do you choose the right CRM for your organization? Ivinex offers our free Workspace tool that allows you to build out a system with many of the components listed above. However, if you need Automation, KPI Dashboards, and Contact Center / Omnichannel enhancements, then our Enterprise product is well worth your time to explore.

Not only do we meet the criteria outlined by Capterra, but we also far exceed those functionality requirements. Our system has a data hub for tying together multiple data sources. And we have a 360-degree view of all your interactions in our Customer Journey. Please feel free to contact sales for help with your evaluation process. We have a red-carpet approach to working with you, so we’ll go through your use cases and give you feedback on which licensing model makes the most sense for your current and future growth model.

Works Cited: Capterra.com, 10 CRM Features and Why you need them, October 18th, 2019
https://blog.capterra.com/12-crm-features-and-why-you-need-them/