{"id":475,"date":"2020-11-25T23:44:13","date_gmt":"2020-11-25T23:44:13","guid":{"rendered":"http:\/\/44.237.212.9.xip.io\/?page_id=475"},"modified":"2021-08-05T15:10:26","modified_gmt":"2021-08-05T22:10:26","slug":"our-story","status":"publish","type":"page","link":"https:\/\/www.guthy-renker.com\/home\/our-story\/","title":{"rendered":"OUR STORY."},"content":{"rendered":"
\r\n\t

Our story.<\/h1>\r\n<\/section>\r\n\r\n
\r\n\t

Over thirty years ago, Bill Guthy
and Greg Renker risked their limited
savings to
launch what’s become
one of the most revolutionary omni-
channel companies in the world.<\/i><\/p>\r\n\t

They redefined DTC marketing,
early-adopted the subscription
model, pioneered the
infomercial
industry and blazed the trail
for celebrity influencers. Always
ahead of the curve,
they even
launched brands \u201cdigital first\u201d long
before it was the trendy thing to do.<\/p>\r\n<\/section>\r\n\r\n

\r\n

Our founders<\/h2>\r\n\t
\r\n\t\t
\r\n\t\t\t
\r\n\t\t\t\t\"team\"\r\n\t\t\t\t\"guthy\"\r\n\t\t\t\t

BILL GUTHY<\/strong>
Co-Founder + Co-Chairman<\/h3>\r\n\t\t\t<\/div>\r\n\t\t\t
\r\n\t\t\t\t\"team\"\r\n\t\t\t\t\"renker\"\r\n\t\t\t\t

GREG RENKER<\/strong>
Co-Founder + Co-Chairman<\/h3>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t\r\n<\/section>\r\n\r\n
\r\n

Our greatest achievements<\/h2>
\r\n
\r\n
\r\n
\"m-ourstory-mb\"\/\r\n\"d-ourstory-mb\"\/<\/div>\r\n\r\n
\r\n

Meaningful Beauty®<\/sup><\/h3>\r\n

Innovated one of the first
global influencer
brands with
Cindy Crawford<\/i><\/h4>\r\n

In 2004, we partnered with
supermodel
Cindy Crawford,
one of the world\u2019s most famous

faces, to build a powerhouse
skincare system,
Meaningful
Beauty, which has grossed
more
than $2B worldwide. <\/p>\r\n\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n\r\n\r\n

\r\n
\"m-achievements-jlo\"\/\r\n\"d-achievements-jlo\"\/<\/div>\r\n\r\n
\r\n

JLo Beauty\u00ae<\/h3>\r\n

Bottled JLo\u2019s Secrets to her
famous
JLo Glow<\/em><\/h4>\r\n

Guthy|Renker partnered with Jennifer Lopez,
the world\u2019s icon for glowing skin at every age,
to create a breakthrough ageless skincare brand.<\/p>\r\n\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n

\r\n
\r\n
\"m-ourstory-tony\"\r\n\"d-ourstory-tony\"<\/div>\r\n\r\n
\r\n

Tony Robbins<\/h3>\r\n

Revolutionized access to
self-help industry<\/i><\/h4>\r\n

In 1990, Guthy|Renker teamed
with mega-coach,
Tony Robbins,
to launch Personal Power. They

transformed both the self-help
market and the lives
of millions
with new access to life-changing

techniques and tools.<\/p>\r\n\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n\r\n

\r\n
\"proactive\"\/\r\n\"it-cosmetics\"\/<\/div>\r\n\r\n
\r\n

IT Cosmetics<\/h3>\r\n

Drove a billion-dollar makeup
start-up
to sale in 4 years<\/i><\/h4>\r\n

In 2012, Guthy|Renker invested in
and partnered with
IT Cosmetics \u2014
a truly solutions-driven makeup line
developed with plastic surgeons and dermatologists \u2014
to drive a $1.2B sale to L\u2019Oreal just 4 years later.<\/p>\r\n\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n

\r\n\r\n
\r\n
\"principal\r\n\"principal<\/div>\r\n\r\n
\r\n

Principal Secret<\/h3>\r\n

Created a $2B brand
with a 3-decade legacy<\/i><\/h4>\r\n

In 1990, Guthy|Renker partnered
with actress Victoria
Principal for
their first anti-aging skincare line
and
one of the original celebrity
brands. And now,
3 decades
later, $2B in cumulative sales and
extremely loyal
active customers
reclaiming youthful-looking skin.

\r\n\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n\r\n<\/div>\r\n<\/section>\r\n\r\n

\r\n

Our history<\/h2>\r\n\r\n
\r\n \r\n
\r\n\t\"arrow-prev\"<\/a>\r\n\t\"arrow-next\"<\/a>\r\n <\/div>\r\n
\r\n
\r\n\t\t
\r\n\t\t\t\"1987-BILL-AND-GREG-AT-BEACH\"\r\n\t\t\t\"1987-BILL-AND-GREG-AT-BEACH\"\r\n\t\t\t

1987<\/h4>\r\n\t\t<\/div>\r\n\t\t

Guthy|Renker founded<\/h3>\r\n\t\t

Bill Guthy experiences dramatic increase in demand in his audio cassette manufacturing business caused by television direct marketers selling self-help courses. Choosing to do a little \u201cself-help\u201d of their own while on vacation, personal friends Bill Guthy and Greg Renker study and research the fledgling direct-to-consumer model with an intent to launch and market their own product based on a book they both believed in and followed the principles of: Think and Grow Rich<\/em>.<\/p>\r\n <\/div>\r\n

\r\n\t
\r\n\t\t\"1988-THINK-AND-GROW-RICH\"\r\n\t\t\"1988-THINK-AND-GROW-RICH\"\r\n\t\t

1988<\/h4>\r\n\t<\/div>\r\n\t

Using their own money and limited savings, Bill and Greg launch Think and Grow Rich<\/i> via television infomercial and open their first office in Palm Desert, CA, with 6 employees. Included as an authoritative testimonial in the infomercial was 24-year-old wunderkind, Tony Robbins. \r\n<\/p>\r\n <\/div>\r\n

\r\n\t
\r\n\t\t\"1989-TONY-ROBBINS-PERSONAL-POWER\"\r\n\t\t\"1989-TONY-ROBBINS-PERSONAL-POWER\"\r\n\t\t

1989<\/h4>\r\n\t<\/div>\r\n\t

Guthy|Renker launches self-help course by Tony Robbins which ultimately becomes the bestselling motivational program of all time. <\/p>\r\n <\/div>\r\n

\r\n\t
\t\r\n\t\t\"1991-PRINCIPAL-SECRET\"\r\n\t\t\"1991-PRINCIPAL-SECRET\"\r\n\t\t

1991<\/h4>\r\n\t<\/div>\r\n\t

Guthy|Renker launches Principal Secret with well-known actress and creator, Victoria Principal. The skincare system has generated a cumulative $2B in revenue. \r\n<\/p>\r\n <\/div>\r\n

\r\n\t
\r\n\t\t\"1991-ELECTRTONIC-RETAILING-ASSOCIATION\"\r\n\t\t\"1991-ELECTRTONIC-RETAILING-ASSOCIATION\"\r\n\t\t

1991<\/h4>\r\n\t<\/div>\r\n\t

Guthy|Renker Co-founds industry trade association, establishing guidelines for truth and integrity; Greg Renker ultimately becomes only Chairman Emeritus.<\/p>\r\n <\/div>\r\n\r\n \r\n

\r\n\t
\r\n\t\t\"1997-JAPAN\"\r\n\t\t\"1997-JAPAN\"\r\n\t\t

1997<\/h4>\r\n\t<\/div>\r\n\t

Guthy|Renker expands internationally, growing Japan business to revenues greater than $200M.\r\n<\/p>\r\n <\/div>\r\n

\r\n\t
\r\n\t\t\"2002-WINSOR-PILATES\"\r\n\t\t\"2002-WINSOR-PILATES\"\r\n\t\t

2002<\/h4>\r\n\t<\/div>\r\n\t

Guthy|Renker launches Winsor Pilates\u00ae with Mari Winsor, becoming fastest selling fitness program in the US.\r\n<\/p>\r\n <\/div>\r\n

\r\n\t
\r\n\t\t\"2004-Meaningful-Beauty\"\r\n\t\t\"2004-Meaningful-Beauty\"\r\n\t\t

2004<\/h4>\r\n\t<\/div>\r\n\t

Guthy|Renker launches Meaningful Beauty\u00ae with co-creator Cindy Crawford. <\/p>\r\n <\/div>\r\n

\r\n\t
\r\n\t\t\"2006-WEN\"\r\n\t\t\"2006-WEN\"\r\n\t\t

2006<\/h4>\r\n\t<\/div>\r\n\t

Guthy|Renker teams with hairstylist Chaz Dean to market Wen Haircare. <\/p>\r\n <\/div>\r\n

\r\n\t
\r\n\t\t\"2012-REVENUE\"\r\n\t\t\"2012-REVENUE\"\r\n\t\t

2012<\/h4>\r\n\t<\/div>\r\n\t

Guthy|Renker annual revenues reach nearly $2B.\r\n<\/p>\r\n <\/div>\r\n

\r\n\t
\r\n\t\t\"2013-GOLDMAN-SACHS\"\r\n\t\t\"2013-GOLDMAN-SACHS\"\r\n\t\t

2013<\/h4>\r\n\t<\/div>\r\n\t

Goldman Sachs names Bill and Greg among 100 Most Intriguing Entrepreneurs at 2013 Builders and Innovators Summit.\r\n<\/p>\r\n <\/div>\r\n

\r\n\t
\r\n\t\t\"our-history-2013-it-mob\"\r\n\t\t\"our-history-2013-it-desk\"\r\n\t\t

2013<\/h4>\r\n\t<\/div>\r\n\t

Guthy|Renker purchases a minority stake in and becomes a DTC marketing partner with IT Cosmetics.\r\n<\/p>\r\n <\/div>\r\n

\r\n\t
\r\n\t\t\"2014-PERRICONE\"\r\n\t\t\"2014-PERRICONE\"\r\n\t\t

2014<\/h4>\r\n\t<\/div>\r\n\t

Guthy|Renker partners with Perricone MD to market its Cold Plasma Sub-D product line.<\/p>\r\n <\/div>\r\n

\r\n\t
\r\n\t\t\"2015-CREPE-ERASE\"\r\n\t\t\"2015-CREPE-ERASE\"\r\n\t\t

2015<\/h4>\r\n\t<\/div>\r\n\t

Guthy|Renker launches Cr\u00e9pe Erase\u00ae, named the #1 anti-aging skincare system for the body. <\/p>\r\n <\/div>\r\n \r\n

\r\n\t
\r\n\t\t\"2016-OCEANX\"\r\n\t\t\"2016-OCEANX\"\r\n\t\t

2016<\/h4>\r\n\t<\/div>\r\n\t

Guthy|Renker spins off OceanX, a technology platform company providing turnkey fulfillment services for selling physical goods direct through subscriptions and e-commerce.\r\n<\/p>\r\n <\/div>\r\n

\r\n\t
\r\n\t\t\"2016-IT-COSMETICS\"\r\n\t\t\"2016-IT-COSMETICS\"\r\n\t\t

2016<\/h4>\r\n\t<\/div>\r\n\t

L\u2019Oreal purchases IT Cosmetics for a reported $1.2B.\r\n<\/p>\r\n <\/div>\r\n \r\n \r\n

\r\n\t
\r\n\t\t\"Jennifer\r\n\t\t\"Jennifer\r\n\t\t

2019<\/h4>\r\n\t<\/div>\r\n\t

Guthy|Renker partners with Jennifer Lopez to launch JLo Beauty\u00ae.\r\n<\/p>\r\n <\/div>\r\n

\r\n\t
\r\n\t\t\"Jennifer\r\n\t\t\"Jennifer\r\n\t\t

2020<\/h4>\r\n\t<\/div>\r\n\t

After 32 years, Guthy|Renker remains 100% privately held, with no outside investors.\r\n<\/p>\r\n <\/div>\r\n\r\n \r\n <\/div>\r\n\r\n\r\n\r\n<\/div>\r\n<\/section>\r\n\r\n\r\n

\r\n

\u201c<\/h3>\r\n

We have the ability
to supercharge brands
in ways that no one
else can
because of our
channel and marketing
expertise, and our
robust history in

launching products.
There are really no
other companies
that do what we do.<\/p>\r\n

Bill Guthy<\/h4>\r\n<\/section>
\r\n

\u201c<\/h3>\r\n

We\u2019ve been delivering
winning products for over
30 years by combining

science with artistry.
There is no better time
to be associated with

Guthy|Renker because we
have the fundamentals
and the foundation
for
an ever-growing and even
bigger and brighter future.<\/p>\r\n

GREG RENKER<\/h4>\r\n<\/section>","protected":false},"excerpt":{"rendered":"Our story. Over thirty years ago, Bill Guthy and Greg Renker risked their limited savings to launch what’s become one of the most revolutionary omni-channel companies in the world. They redefined DTC marketing, early-adopted the subscription model, pioneered the infomercial industry and blazed the trail for celebrity influencers. Always ahead of the curve, they even… Read more »<\/a>","protected":false},"author":1,"featured_media":0,"parent":13,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-full-width.php","meta":[],"_links":{"self":[{"href":"https:\/\/www.guthy-renker.com\/wp-json\/wp\/v2\/pages\/475"}],"collection":[{"href":"https:\/\/www.guthy-renker.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.guthy-renker.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.guthy-renker.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.guthy-renker.com\/wp-json\/wp\/v2\/comments?post=475"}],"version-history":[{"count":71,"href":"https:\/\/www.guthy-renker.com\/wp-json\/wp\/v2\/pages\/475\/revisions"}],"predecessor-version":[{"id":963,"href":"https:\/\/www.guthy-renker.com\/wp-json\/wp\/v2\/pages\/475\/revisions\/963"}],"up":[{"embeddable":true,"href":"https:\/\/www.guthy-renker.com\/wp-json\/wp\/v2\/pages\/13"}],"wp:attachment":[{"href":"https:\/\/www.guthy-renker.com\/wp-json\/wp\/v2\/media?parent=475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}