{"id":13,"date":"2020-11-25T21:17:04","date_gmt":"2020-11-25T21:17:04","guid":{"rendered":"http:\/\/44.237.212.9.xip.io\/?page_id=13"},"modified":"2025-01-27T01:46:30","modified_gmt":"2025-01-27T09:46:30","slug":"home","status":"publish","type":"page","link":"https:\/\/www.guthy-renker.com\/","title":{"rendered":"Home page"},"content":{"rendered":"
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We\u2019re
the secret formula\r\n<\/em>behind the beauty
brands you love.<\/em><\/h2>\r\n<\/div>\r\n
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Jennifer Lopez + Guthy|Renker\r\nlaunch JLo Beauty\u2122<\/h2>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/section>\r\n\r\n
We\u2019re all about supercharging
start-ups and scaling brands. In fact,
we\u2019ve been doing it for
30 years
with names you know and trust,
delivering beauty you can believe in.\r\n\r\nWe\u2019re a team of thought partners and
creators, inventors and innovators.
You\u2019ll find us in
beauty labs and
board rooms, on manufacturing
floors and in stores. We drive, and
take pride in,
every stage of
development from idea to inception
to omni-channel roll out.\r\n\r\nOur mission \u2014 to change how you
look, feel and live<\/em> \u2014 is more than
a purpose, it\u2019s our call to action.\r\n\r\nOUR STORY<\/a>\r\n\r\n<\/section>\r\n\r\n
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Our brands<\/h2>\r\n

We create breakthrough solutions
and best-in-class beauty
designed to
make your life happier and healthier.<\/p>\r\nSEE ALL BRANDS<\/a>\r\n\r\n<\/div>\r\n

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JLo Beauty\u00ae<\/sup><\/h4>\r\nUncover the ageless beauty
that\u2019s inside you.\r\n\r\nLEARN MORE<\/a>\r\n\r\n<\/div>\r\n<\/div>\r\n
\"m-homepage-ourbrands-mb\"\r\n\"d-homepage-ourbrands-mb\"\r\n
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Meaningful Beauty\u00ae<\/sup><\/h4>\r\nDiscover Cindy Crawford\u2019s confidence, bottled.\r\n\r\nLEARN MORE<\/a>\r\n\r\n<\/div>\r\n<\/div>\r\n
\"m-homepage-ourbrands-ce\"\r\n\"d-homepage-ourbrands-ce\"\r\n
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Cr\u00e9pe Erase\u00ae<\/sup><\/h4>\r\nReady for a whole new level of body love?\r\n\r\nLEARN MORE<\/a>\r\n\r\n<\/div>\r\n<\/div>\r\n
\"m-homepage-ourbrands-west\"\r\n\"d-homepage-ourbrands-west\"\r\n
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Westmore Beauty\u00ae<\/sup><\/h4>\r\nTransform your look with Hollywood makeup secrets.\r\n\r\nLEARN MORE<\/a>\r\n\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n
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\"jlo-brand-banner-m\"\r\n\"d-homepage-ourbrands-jlo\"\r\n
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JLo Beauty\u00ae<\/sup><\/h4>\r\nUncover the ageless beauty that\u2019s inside you.\r\n\r\nLEARN MORE<\/a>\r\n\r\n<\/div>\r\n<\/div>\r\n
\"m-homepage-ourbrands-mb\"\r\n\"d-homepage-ourbrands-mb\"\r\n
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Meaningful Beauty\u00ae<\/sup><\/h4>\r\nDiscover Cindy Crawford\u2019s confidence, bottled.\r\n\r\nLEARN MORE<\/a>\r\n\r\n<\/div>\r\n<\/div>\r\n
\"m-homepage-ourbrands-ce\"\r\n\"d-homepage-ourbrands-ce\"\r\n
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Cr\u00e9pe Erase\u00ae<\/sup><\/h4>\r\nReady for a whole new level of body love?\r\n\r\nLEARN MORE<\/a>\r\n\r\n<\/div>\r\n<\/div>\r\n
\"m-homepage-ourbrands-west\"\r\n\"d-homepage-ourbrands-west\"\r\n
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Westmore Beauty\u00ae<\/sup><\/h4>\r\nTransform your look with Hollywood makeup secrets.\r\n\r\nLEARN MORE<\/a>\r\n\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n<\/section>\r\n\r\n\r\n\r\n
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What we stand for<\/h2>\r\n

What makes us the best-kept secret behind
the beauty you love?
A unique combination
of four inimitable pillars<\/strong> that unlock growth.<\/p>\r\n\r\n

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A start-up culture with\r\na legacy of experience<\/em><\/h3>\r\nWe\u2019re market leaders with a
start-up
mindset that acts as a
catalyst in igniting the
newest,
most groundbreaking
innovations so
you feel as
beautiful as we help you look\r\n\r\nLEARN MORE<\/a>\r\n\r\n<\/div>\r\n<\/div>\r\n
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Built-in

integrity<\/em> + authenticity<\/em><\/h3>\r\nWe work to earn your trust
through
credible experts
backed by efficacious
formulas,
technologies and products\r\n\r\nLEARN MORE<\/a>\r\n\r\n<\/div>\r\n<\/div>\r\n
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Untouched, underserved,\r\n unaddressed markets<\/em><\/h3>\r\nWe lean into your biggest
unsolved,
unmet, \u201cunfixable\u201d
challenges to find
solutions
that help you live better\r\n\r\nLEARN MORE<\/a>\r\n\r\n<\/div>\r\n<\/div>\r\n
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DTC, it\u2019s in our DNA<\/em><\/h3>\r\nWe\u2019re original direct-to-consumer
(DTC)
marketers with a
relentless curiosity that drives

us to continuously ask, listen,
create and evolve
brands
so they truly meet your needs\r\n\r\nLEARN MORE<\/a>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/section>\r\n\r\n\r\n\r\n
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Latest stories<\/h2>\r\n\r\n\r\n<\/div>\r\n
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\r\n\r\nDECEMBER 10, 2024\r\n

Guthy-Renker is thrilled to announce its
strategic partnership with Cart.com
through their acquisition of OceanX, our fulfillment operations arm.<\/h4>\r\nLEARN MORE<\/a>\r\n<\/div>\r\n \r\n\r\n<\/div>\r\n
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\r\n\r\nNOVEMBER 19, 2024\r\n

Paris Hilton’s 11:11 Media and
Beauty Giant Guthy-Renker
Form Joint Venture<\/h4>\r\nLEARN MORE<\/a>\r\n<\/div>\r\n \r\n\r\n<\/div>\r\n
\r\n\"d-homepage-ourbrands-jlo\"<\/a>\r\n
\r\n\r\nDECEMBER 2, 2020\r\n

Your First Look at Jennifer Lopez\u2019s
JLo Beauty Skincare Line<\/h4>\r\n<\/div>\r\n \r\n\r\n<\/div>\r\n
\r\n\"d-homepage-ourbrands-jlo\"<\/a>\r\n
\r\n\r\nDECEMBER 2, 2020\r\n

Jennifer Lopez Bottles Famous
Glow for JLo Beauty<\/h4>\r\n<\/div>\r\n \r\n\r\n<\/div>\r\n
\r\n\"d-homepage-ourbrands-jlo\"<\/a>\r\n
\r\n\r\nDECEMBER 2, 2020\r\n

Jennifer Lopez Just Revealed
Everything In Her JLo Beauty Line<\/h4>\r\n<\/div>\r\n \r\n\r\n<\/div>\r\n<\/div>\r\n
\r\n
\r\n\"cart-logo-image-desktop\"<\/a>\r\n
\r\n\r\nDECEMBER 10, 2024\r\n

Guthy-Renker is thrilled to announce its
strategic partnership with Cart.com through their
acquisition of OceanX, our fulfillment operations arm.<\/h4>\r\nLEARN MORE<\/a>\r\n<\/div>\r\n \r\n\r\n<\/div>\r\n
\r\n\"cart-logo-image-desktop\"<\/a>\r\n
\r\n\r\nNOVEMBER 19, 2024\r\n

Paris Hilton’s 11:11 Media and Beauty Giant
Guthy-Renker Form Joint Venture<\/h4>\r\nLEARN MORE<\/a>\r\n<\/div>\r\n \r\n\r\n<\/div>\r\n
\r\n\"d-homepage-ourbrands-jlo\"<\/a>\r\n
\r\n\r\nDECEMBER 2, 2020\r\n

Your First Look at Jennifer Lopez\u2019s
JLo Beauty Skincare Line<\/h4>\r\n<\/div>\r\n \r\n\r\n<\/div>\r\n
\r\n\"d-homepage-ourbrands-jlo\"<\/a>\r\n
\r\n\r\nDECEMBER 2, 2020\r\n

Jennifer Lopez Bottles Famous
Glow for JLo Beauty<\/h4>\r\n<\/div>\r\n \r\n\r\n<\/div>\r\n
\r\n\"d-homepage-ourbrands-jlo\"<\/a>\r\n
\r\n\r\nDECEMBER 2, 2020\r\n

Jennifer Lopez Just Revealed
Everything In Her JLo Beauty Line<\/h4>\r\n<\/div>\r\n \r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/section>\r\n\r\n
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Peek behind
the scenes<\/h3>\r\nOUR CULTURE<\/a>\r\n\r\n<\/div>\r\n<\/section>","protected":false},"excerpt":{"rendered":"We\u2019re the secret formula behind the beauty brands you love. Jennifer Lopez + Guthy|Renker launch JLo Beauty\u2122 We\u2019re all about supercharging start-ups and scaling brands. In fact, we\u2019ve been doing it for 30 years with names you know and trust, delivering beauty you can believe in. We\u2019re a team of thought partners and creators, inventors… Read more »<\/a>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-full-width.php","meta":[],"_links":{"self":[{"href":"https:\/\/www.guthy-renker.com\/wp-json\/wp\/v2\/pages\/13"}],"collection":[{"href":"https:\/\/www.guthy-renker.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.guthy-renker.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.guthy-renker.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.guthy-renker.com\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":134,"href":"https:\/\/www.guthy-renker.com\/wp-json\/wp\/v2\/pages\/13\/revisions"}],"predecessor-version":[{"id":1121,"href":"https:\/\/www.guthy-renker.com\/wp-json\/wp\/v2\/pages\/13\/revisions\/1121"}],"wp:attachment":[{"href":"https:\/\/www.guthy-renker.com\/wp-json\/wp\/v2\/media?parent=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}